Cougar Life

Review of: Cougar Life
Free Limited Membership
One Month (100 credits) $40
Three Months (500 credits) $87
Twelve Months (3000 credits) $144

Reviewed by:
On April 5, 2013
Last modified:April 15, 2013


Without a doubt the premiere Cougar Dating Site on the net. Large (and rapidly growing) active user base and brilliant site features make this a no-brainer for those after a Cougar / Cub experience.

Casual Affair LipsIf you don’t know what a Cougar is then you may be in the wrong place. But, if you’re a 35+ plus woman with a desire to get a young stud or, alternatively, an adventurous young guy with a penchant for hot older women, look no further. is here to fulfil your every Cougar / Cub dating desire.


Sign Up Process

Head over to and tick the very straightforward bio boxes. Next you’ll be asked for your basic details, make sure you’re honest. While building yourself up and posting a picture of a model may get people talking to you, do you think it will fly when you meet IRL?


Regarding the picture and caption, this is your only chance to get browsers to click on your profile, use a good looking, good quality photo and write something a little better than ‘Looking for a root!’. You can also sign using your Facebook account.


As a guest member, if you decide not to upload at least one photo (we recommend three), website functionality will be restricted although, if you upgrade to a premium membership, you can use all services without a photo. Again, photos are going to be your major initial draw cards so upload at least one quality one. Fill in the rest of your profile including what you are looking for and a bit about yourself and you’re ready to start searching.


Membership Base

Cougar Life has 213,000* Australian users with 113,000 new users since April 2012 (over 3,000,000 worldwide). With their recent focus on Australian advertising, those numbers are exploding, resulting in around 300 new sign-ups per day.  In fact, Australia now boasts the world’s third largest user base behind the US and Canada. The female to male, I mean the Cougar to Cub ratio is 48% to 52%, an excellent ratio considering the normal bias towards male subscribers.

* figures correct as of April 2013


The age range for Cougars is, as you would expect, 35+ with the average age being 43 years old. Cubs primarily slot into the 25 to 34 (45%) year range with 26 being the average age. The bulk of the remainder are 18 – 24 (25%) and 35 – 44 (22%).


The majority of users are located in Melbourne and Sydney with a good distribution in the other capital cities. There is also an increasing number of members in the major rural centres. Outside of these areas, you are going to need to travel. You can sign up for a free account to check member availability in your area.


One of the aspects we really like about is the user interaction. Nearly all dating sites are bloated with tire kickers or window shoppers, just wanting to see what’s available out there. Cougar Life has an extremely active user base, in fact, Cougars go on an average of 2 dates per week.  The success of the site is greatly supported by that inherent trait of experienced women, namely the desire for a younger man and no qualms about going after one.


A small note, be realistic when looking for a match. There likely won’t be thousands of women online at 4a.m. on a Tuesday in your local area.



Cougar Life offers a limited free and a premium paid service which uses a credits based system.

Free Membership Includes:

  • Create / edit your profile
  • Upload photos
  • Search / Advanced Search for matches
  • Send Flirts
  • Receive Messages / Gifts / Private photos / Flirts
  • Add other members to your favourites


Premium Membership


  • Number of credits
  • Cost per credit
  • 1 month

  • $40

  • 100 credits
  • 4¢ per credit
  • 3 months

  • $87

  • 500 credits
  • 0.17¢ per credit
  • 12 months

  • $144

  • 3000 credits
  • 0.05¢ per credit

Premium Membership Includes:

  • Your profile listed at Top of Search Results
  • A Premium Member Badge for your Profile
  • Your Profile Appears Highlighted in Search Results
  • An Exclusive 6 Hour Window of Access to New Members
  • You are Recommended to New Members


You will use your credits for the following services:

  • Send messages to another member  – 5 credits (free to same person after initial)
  • Open received messages from another member  – 5 credits (free after initial)
  • Send virtual gifts  – 5 to 35 credits

The credits will be used each time you use one of the above listed services and you have the time period of your subscription until those credits expire. How quickly you use them up will depend on how you use Cougar Life. If you want to smash out fifty messages as soon as you join then a one month package is next to useless. If you intend to be more selective with the people you contact then the one month package may be suitable. The 12 month package is significantly better value if your budget allows for the initial payment, although we found the three month suitable for low to medium usage.


Any unused credits at the period’s end are void so make sure you use them before then. If you run-out, simply buy another credits package and keep on going. The only other cost you will encounter is if you wish to have mobile access which is a one-off fee of $5.00. However, there’s an app for use on the go which is free to use.


Note: uses a recurring billing setup. If you wish to cease payments simply call the toll-free number 1800-665-872 between 9am and 7pm AEST, three days prior to your subscription renewal date. Also, if privacy on your credit card bill is important to you, the very nondescript ‘CL Media’ that Cougar Life uses shouldn’t raise too many eyebrows. It should also be noted that refunds are not offered for any of the subscriptions.



Aside from the features already listed previously, there is also:


  • Who’s Viewed Me – See everyone who has viewed your profile and one click to check theirs
  • Find a Date Tonight  – Tag yourself or view others ready for action today
  • Private Photos – Setup / Send or Receive access to private photo albums
  • Free Cougar Life App for Apple iOS  which offers the majority of the sites functionality


In a nice change of pace, during our time on the site we have not experienced a moment of downtime, either with the site or any of its features. In our experience, this is a rarity when using dating sites where any number of things can, and often do, affect the end user experience.


Ease of Use is a very basic site to navigate through. Every option is available via the main navigation bar, customised search is available in all menus and the quick access menu for your inbox, gifts, photos, etc. is prominently displayed. In short, it is one of the cleanest, easiest to use dating sites you will come across.


The simplicity of the site’s layout doesn’t mean a lack of function. The search bar is customizable for ages, distance, new member or currently online members.  The advanced search refines choices even more down to physical attributes, race, religion and more.


If you want to contact another member, every communication option is available in their profile view and any communication you receive is automatically brought to your attention in your dashboard or navigation bar.

Site Experience

At the risk of sounding obnoxious, CougarLife’s legitimacy is backed up by the fact that not every profile picture is of a model, with the photos showing genuine people, mostly. The very lack of millions of perfectly sculpted men and women, so prevalent on other Cougar dating sites and oh-so-very fake, is one of the aspects that immediately make this site appealing and accessible to its users.


That being said, amongst the ‘diamonds-in-the-rough’ are those truly stunning Cougars and Cubs who exemplify the most base idea of the Cougar / Cub relationship.


Another thing you’ll notice is that you won’t have a dozen messages waiting for you before you’ve even finished your profile. It’s a refreshing change from many other cougar dating sites, trying to scam you into a premium membership before you’ve even had a chance to get a feel for the site.



Customer Support

There is a basic FAQ accessible in the footer which covers basic site use and that is likely as far as you’ll need to go. Should you need more information there is a support contact form accessible here for any queries. You can also call their toll-free number 1800-665-872 between 9am and 7pm AEST.




CougarLife has a considerable advertising investment and its focus on branding has ensured that their maintenance of the user base and site is second to none. This investment not only promotes new members to regularly join, it encourages long term members to remain active for far greater periods than on other Cougar dating sites.


The active membership base, ease of use and excellent price point ensures that the main focus of the site, hooking up Cougars and Cubs, occurs without having to put up with the crap that is so prevalent on other Cougar dating sites. Cougar Life gets a highly recommended.

Tagged , , , , , , . Bookmark the permalink.

6 Responses to Cougar Life

  1. Matt says:

    How do I get mobile acess membership I tried everywhere

  2. Ian says:

    This is obviously for older women looking for younger men, i am 50, do not look it being Seyhelles descent, olive skinned, mind, attitude, anything. So this a waste of time for me? Is theree a site specificly for younger women looking for older men aswell as the usual sites ??

  3. mark says:

    I used this site in 2013.. i emailed a attractive mature women and set up a date early in 2014., all this lady could do was cancel all the time, at the last minute??? in two occasions, all i can say is online dating isnt for everyone..

    • admin says:

      True Mark. I hope you have better luck with someone else. We’ve found Cougar Life to have one of the most responsive memberships of any dating site.

Leave a Reply

Your email address will not be published. Required fields are marked *